Alex Hammond
Managing Director
I am Alex Hammond, Managing Director at Also Communications.
I started the business in January 2018 to provide unrivalled specialist content, PR and communications support to businesses with an interest in the UK mortgage market.
I recognised the importance of good communications as a building block of success and the value that my skills and experience could add to businesses with an appetite to be successful. I also saw that many businesses were wasting money by investing in content for PR and then under-utilising this content across other channels, or simply by working with people who were unable to add any additional insight or expertise.
So I created Also Communications, to deliver specialist expertise that delivers real commercial benefits. We are called Also because we believe in making the most of your investment. If you pay to create a piece of quality content for one of your marketing channels, we will look for opportunities to also use it in other ways, to ensure maximum leverage for your investment.
When you work with Also Communications, you work with me, so what are you getting?
With 17 years in the industry, spanning roles such as Features Editor, PR Manager and Head of Marketing, I have a unique combination of experience to help your brand cut through the clutter.
I started writing about mortgages in 2001, as a journalist working on Your Mortgage, Mortgage Edge and Your Money. I moved to Mortgage Solutions as Features Editor in 2004, before joining Kensington Mortgages as PR Manager in 2006.
At the time, Kensington was a FTSE 250 company, and I managed PR and communications through an eventful decade, which included the purchase of the business by Investec, subsequent sale to private equity, the global banking crisis and a fine by the regulator.
During this period I also took the reins of all marketing activity, helping Kensington to reposition and re-enter the market, as well as launching a new lending proposition for Investec.
I joined Castle Trust as Head of Mortgage Marketing in 2016 and embedded PR, content and marketing strategy that delivered an uplift in website traffic of more than 400% in just 12 months.
I have been finalist in the category of Marketer of the Year at the British Mortgage Awards on five separate occasions, and I have been shortlisted for Mortgage PR of the Year at the Headline Money Awards twice. I am also CeMAP qualified.
If you would like to discuss how we can work together to improve brand recognition and reputation for your business, please get in touch.
360° understanding of the market
27,000 hours of experience
Laura Hammond
Director
I am Laura Hammond, Director at Also Communications.
My background is in journalism, writing news and features for consumer magazines.
I also worked in the marketing teams at Direct Line, Churchill, and Green Flag for many years.
During my varied career I have promoted a well known radio station, managed online content,
and even interviewed a few celebrities along the way.
I hold several IPA (Institute of Practitioners in Advertising) qualifications.
At Also Communications, I look after web content, blogs, editing and reporting.
I am also the lead on our involvement with Mortgage Sleep Out, which unites the mortgage industry
to raise funds and awareness of homelessness across the UK.
If you would like to discuss how we can work together to improve brand recognition and reputation for your business, please get in touch.